Wall Drug

Wall Drug Store is an internationally known tourist attraction in Wall, South Dakota. Known far and wide simply as Wall Drug, the business brings in over $10 million each year and draws about 2 million visitors from around the world to this small, middle-of-nowhere town. 

Most of Wall Drug's fame comes from self-promotion. Billboards advertising the place are seen for hundreds of miles in all directions in South Dakota and neighboring states. Many of them state how many miles it is to Wall Drug. Over the years, a peculiar tradition has emerged by visitors from around the world who put up signs in famous places mimicking the billboards by indicating how many miles it is from there to Wall Drug.  

Wall Drug became famous in the 1930's by offering free ice water to parched travelers who were heading to the newly-opened Mt. Rushmore Monument. As the business grew, additional stores and attractions were added. In addition to the large drug store, there are now cafe's, restaurants, a clothing store, gift shops, a book store and more. Basically, anything a traveler could want can be found here. And the ice water is still free!

Inside the cavernous walkway of Wall Drug

Howdy, Pardner

Looks like Lil Dude has a new girlfriend!

Wyatt says, "Come along
peacefully or the troll
gets it!"